Healthcare leaders across the country will now find it appreciably easier to determine Medicare Advantage enrollment in their county thanks to a new, intuitive tool created by MedicareCompareUSA. The tool can be accessed by visiting the company’s newly designed website at medicarecompareusa.com.
With this tool hospitals, healthcare systems and medical groups in all 50 states will be able to see where their greatest opportunities lie for patient growth as well as what trends have emerged county by county over the past six years. Most importantly the mapping also shows market penetration by county of Medicare Advantage plans, both in raw numbers and share of market. Having this data will help providers determine where to intelligently spend marketing dollars and where a potential change in contractual relationships could have the greatest impact.
“It is important for hospitals, more than ever, to have a proactive strategy for retaining current Medicare patients and attracting new patients, especially those just turning 65,” says Paul Gauthier, founder and CEO of MedicareCompareUSA. “This tool will help providers become actively involved in marketing to the senior population in their communities and to own the relationship with their patients as never before.”
Quickly emerging as the leading company in its space, MedicareCompareUSA currently has a strong presence in 20 states and delivers an important and often missing link between healthcare providers and consumers by helping Medicare beneficiaries select a health plan that is accepted by their existing hospital and doctors. MedicareCompareUSA also serves as a vital resource to hospitals at time of a “compelling event” – such as change in health plan contracts – in helping client hospitals retain desirable market share it has worked hard to build.
The new mapping feature on the MedicareCompareUSA website is the first of many enhancements the company intends to introduce throughout 2018. It is part of the company’s newly launched website, which serves as a Medicare plan enrollment center by providing those on Medicare a one-stop shop to answer questions regarding Medicare options and to connect them with an agent who can help them enroll in the plan of their choice. The site also serves as an important resource for agents, brokers and providers who more than ever are needing to realign their strategies and adapt to the changing buying habits of patients.