MedicareCompareUSA Continues its Decade-Long History of Industry Innovation with Newest Consumer-Friendly Product Embraced by Seniors and Healthcare Providers
(BELLINGHAM, Wash. – January 4, 2023) – MedicareCompareUSA, the nation’s largest Medicare insurance-solution network for hospitals, health systems, and physician groups, announced today the launch of MedicareOnDemand (MOD), an online platform that makes it easy for seniors to match Medicare insurance options with plans accepted by their healthcare providers.
“Medicare does not need to be complicated, but national retailers have muddied the waters by entering the marketplace and fragmenting where and how consumers buy insurance,” said MedicareCompareUSA’s CEO Kerri Lenderman. “Worst of all, these retailers have done so with little regard for existing patient/provider relationships. While retailers stand to gain big financially by leveraging their brand awareness and spotlighting direct insurance contracts, their intrusion into the market doesn’t bode well for patients’ continuity of care. Our new CMS-compliant MedicareOnDemand puts the patient in total control by simplifying how they compare and buy Medicare insurance.”
Lenderman says what differentiates this free platform from other resources, including Medicare.gov, is its ease of use and the breadth of support offered. Consumers can easily compare Medicare Advantage, Medicare Supplement, and Medicare Prescription Drug plans online and even create a customized shopping experience by entering physicians and medication information. Additionally, MOD offers a Medicare Center library with educational videos, a posting of local events to learn more about Medicare, a link to verify plans accepted by specific providers, and the ability to speak immediately with a licensed insurance agent, either by phone or by scheduling a personal appointment. Licensed agents will not only help with Medicare questions and enrollment but will serve patient needs for all future Medicare support.
While empowering consumers, MedicareOnDemand is also being enthusiastically embraced by hospitals and physician groups nationwide because all activity is tracked and reported to the provider. MOD plays an important role in helping providers retain market share at a time of great industry upheaval. With more than 10,000 Americans entering Medicare every day, not only are large national retailers (Walgreens, Walmart, Costco, CVS, and soon to be Amazon) aggressively entering the healthcare and Medicare insurance marketplace, but health plans have become increasingly active in marketing to control where patients go in the event of a contract termination with a provider. The upshot has often been to the detriment of the senior who sees their personal trusted relationship with their doctor or hospital upended.
Recognizing all of this as a direct and imminent threat to their bottom line, providers are increasingly acknowledging that they can no longer sit on the sidelines and let others with deep-pocket marketing dollars dictate the senior market. In support of providers, MedicareCompareUSA partnered with the largest insurance agencies, national and regional insurers, call centers, customer engagement and medical management teams including EHR system vendors, attorneys, and investors to build MedicareOnDemand. By leveraging its powerful services, astute providers can grow and/or protect the Medicare market share they have taken years to cultivate.
MedicareCompareUSA has long been on the forefront of innovation in protecting continuity of care by helping seniors select a health plan that is best for them. Its toll-free Medicare Helplines connect to licensed agents specially trained on the features of all Medicare options and its online Medicare Education Center, launched in 2020, provides seniors the unbiased information they need to make informed, intelligent insurance decisions.
“For more than a decade we’ve been helping seniors find a plan that’s right for them while supporting providers’ bottom-line in a way that has been a win-win for everyone,” says Lenderman. “In creating MedicareOnDemand we’ve taken the best of what we’ve learned from seniors across the country – and from working with hospitals, health systems, and physician groups of all sizes and sponsorships – and constructed a one-stop shop that is truly the right solution at the right time.”
As the nation’s leader in its space, MedicareCompareUSA currently supports more than 600 hospitals, health systems, and physician groups from coast to coast who collectively care for more than 10% of the nation’s Medicare population. With its strong foundation and impressive track record, an increasing number of hospitals and doctors are looking to MedicareCompareUSA and its sister company, MCUSA Consulting, as an indispensable part of a proactive patient-communication and population-management strategy. For further information, visit MedicareOnDemand.com and MedicareCompareUSA.com.
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